Augustine Band of Cahuilla Indians Launches Thanksgiving “Play It Forward” Promotion to Support Three Local Charities
COACHELLA, CA — November 10, 2026 — To celebrate the spirit of Thanksgiving and support local families in need, the Augustine Band of Cahuilla Indians and Augustine Casino today announced the launch of their “Play It Forward” holiday campaign.
From Monday, November 23 through Saturday, November 28, every Club member selected as an official promotional drawing or hot seat winner will receive their featured Free Play or cash reward plus trigger a direct $200 donation from the Tribe. Proceeds from the campaign will be shared among three vital Coachella Valley non-profit organizations: Friends of the Children – Coachella Valley, Martha’s Village & Kitchen, and Galilee Center.
“Thanksgiving is a time for reflection, gratitude, and community leadership,” said Amanda Augustine, Tribal Chairperson of the Augustine Band of Cahuilla Indians. “Our Tribal Council is proud to partner with our loyal players this holiday week. By pairing every promotional drawing win with a $200 donation, we are able to share the joy of the season and directly support the tireless work being done by Friends of the Children, Martha’s Village, and Galilee Center to uplift our neighboring families.”
The “Play It Forward” donation match applies across all eligible Thanksgiving week marketing drawings, hot seats, and promotional contests hosted on the casino floor. Guests selected during qualifying promotional events will see their standard Free Play or cash reward automatically paired with a $200 contribution funded entirely by the Tribe.
“Our goal with Play It Forward is to give every promotional winner an added layer of purpose,” said Lindsay Grant, Chief Marketing Officer at Augustine Casino. “Whether a guest wins Free Play or cash in our holiday drawings, knowing their promotional win translates into a meaningful $200 gift to these incredible local organizations makes the Thanksgiving week experience exceptionally special.”
To participate in Thanksgiving week promotions and drawings, guests must be active members of The Club at Augustine Casino. Membership is free and available at the Guest Services counter on the casino floor.
For complete promotion schedules, drawing times, and details on the featured beneficiaries, please visit www.augustinecasino.com or stop by The Club counter.
About the Beneficiaries
- Friends of the Children – Coachella Valley: Empowers youth facing systemic obstacles through professional, long-term 1-on-1 mentorship from childhood through high school graduation.
- Martha’s Village & Kitchen: One of the largest providers of unhoused services in the Coachella Valley, offering emergency shelter, food, childcare, housing, and healthcare support.
- Galilee Center: Fulfilling essential needs by providing food, clothing, emergency shelter, and basic resources to families, farmworkers, and individuals in eastern Coachella Valley.
About Augustine Casino
Augustine Casino is located in Coachella, California, nestled at the base of the majestic San Jacinto Mountains. Owned and operated by the Augustine Band of Cahuilla Indians, the slot-focused locals property features approximately 740 state-of-the-art slot machines, exceptional dining options including Seven Feathers, Ayily Bar, Menyikish Bar & Grill, and The Grind specialty coffee shop, as well as friendly, personalized guest service. Augustine Casino is committed to giving back to the Coachella Valley through ongoing community partnerships, civic engagements, and charitable contributions. For more information, visit www.augustinecasino.com.
About the Augustine Band of Cahuilla Indians
The Augustine Band of Cahuilla Indians is a federally recognized Native American tribe situated in the Coachella Valley of Southern California. Dedicated to tribal sovereignty, sustainable economic development, and environmental stewardship, the Tribe operates local enterprises including Augustine Casino and Temalpakh Farm, a 50-acre USDA-certified organic agricultural operation and market.
