CREATING FIERCELY LOYAL CUSTOMERS IN 2026
Customer Service Expert Michael Barnett Reveals How Exceptional Service Drives Loyalty, Brand Growth, and Business Success
Rancho Mirage, CA — January 22, 2026 — Marlo Productions, in partnership with the Rancho Mirage Chamber of Commerce, proudly announces Creating Fiercely Loyal Customers in 2026, a dynamic business presentation taking place Thursday, January 22, 2026, from 4:30 p.m. to 6:00 p.m. at Agua Caliente Resort Casino Spa Rancho Mirage.
This exclusive presentation serves as a pre-event to the 18th Annual Desert Woman’s Show and features best-selling author, speaker, and customer service authority Michael Barnett, founder of Six-Sided Service.
Barnett will share practical, real-world insights organizations can implement immediately to elevate service performance and build lasting customer loyalty. His proprietary Imprinting® methodology, based on his book Customer Relationship Imprinting, delivers a sustainable framework that strengthens every interaction with customers, clients, patients, and constituents.
In today’s digital-first environment, service is no longer a differentiator—it is an expectation. Creating Fiercely Loyal Customers in 2026, presented by the Desert Woman’s Show and the Rancho Mirage Chamber of Commerce, is designed to help organizations of all sizes deliver exceptional service—without exception.
Attendees will discover that exceptional service is more than an operational function; it is the foundation of brand identity, organizational resilience, and long-term growth. Research shows customers are willing to pay a premium for outstanding service, while negative experiences are often shared widely impacting brand perception far beyond a single interaction. Organizations that fail to deliver exceptional experiences risk losing relevance, market share, and loyalty.
Attendees will gain insight into how to:
- Identify the #1 service obstacle preventing organizations from achieving exceptional loyalty—and how to eliminate it
- Understand the six service practices that define legendary customer experiences, based on Barnett’s Six-Sided Service model
- Implement 10 actionable strategies to immediately elevate service across frontline teams and internal operations
Following the presentation, guests are invited to a networking reception from 6:00 p.m. to 6:30 p.m. with fellow sponsors, vendors, and Chamber members. A no-host bar will be available, providing additional opportunities for collaboration and community engagement.
Date: Thursday, January 22, 2026
Time: 4:30 p.m. – 6:00 p.m.
Location: Agua Caliente Resort Casino Spa Rancho Mirage
32-250 Bob Hope Drive, Rancho Mirage, CA 92270
Admission:
- Complimentary for registered sponsors and vendors of the 2026 Desert Woman’s Show
- Complimentary for active members of the Rancho Mirage Chamber of Commerce
- $150 for all other attendees
Advance registration is required due to limited seating:
https://marloproductions.ticketsauce.com/e/pre-event
This event serves as a prelude to the 18th Annual Desert Woman’s Show, taking place Sunday, February 15, 2026. Vendors and sponsors attending the service leadership presentation are encouraged to participate in this signature community event celebrating female empowerment, entrepreneurship, and lifestyle engagement.
About Michael Barnett
Michael Barnett is the founder of Six-Sided Service, a professional training and consulting organization dedicated to helping organizations deliver memorable, loyalty-driven customer experiences. With experience spanning healthcare, retail, hospitality, and iconic brands such as Harley-Davidson, Barnett demonstrates how service excellence directly impacts reputation, retention, growth, and profitability.
Diana Marlo
Marlo Productions
?? diana@marloproductions.com
?? (760) 902-9532
Rancho Mirage Chamber of Commerce
-
Diana Marlo Marlo Productions
- January 06, 2026
- (760) 902-9532
- Send Email
